Competing successfully in today’s pharmaceutical and biotech market requires proper planning, quick thinking, and decisive action. That’s why Two Labs maintains extensive in-house expertise to provide clients with actionable intelligence and strategic options to succeed in this dynamic environment.

1) Competitive Intelligence & Monitoring

• Custom designed programs to provide detailed Competitive Analysis based on Primary source interviews
• Programs can be ad hoc/point-in-time or annual monitoring
• All programs customized to client’s specific needs, and most programs include a combination clinical and commercial issues
• To learn more, click here: Competitive intelligence & monitoring

2) Pipeline Analysis & Disease Landscape

• Two Labs provides Clinical Profile assessments of all products pursuing a specific indication based on Primary interviewing (efficacy, adverse events, indications, preliminary messaging)
• Evaluation of clinical trials (trial design / validation, ongoing / planned trials, forecast study results, projected label)
• Regulatory status assessment
• Includes Medical Congress coverage
• Learn more: Oncology pipeline analysis

3) Marketing/Sales/Reimbursement Support Benchmarking

• Marketing & Sales benchmarking includes resourcing of sales forces, marketing, reimbursement support and other customer facing activities
• Goes beyond basic organizational charts to determine breadth and depth of activities, staff background, training and incentive systems
• Often includes feedback on effectiveness through customer interviews
• To learn more about our commercial research deliverables, click here: Pharma Marketing, sales & reimbursement support benchmarking

4) Launch Support & Best Practices Benchmarking

• Provides reconstruction of key activities of competitive launches for key learnings to be applied to future launches
• Clients obtain unique insights into strategy, spend levels and critical pre-launch and launch activities that contributed to success or failure of compound
• “Best Practices” programs help clients determine critical features for their launch plan
• Existing library with extensive details on over 200 launches supplemented with extensive interviews to tailor the assessment to the client’s individual needs
• Special situations including Orphan Drug marketing, life cycle extension are popular activities
• To learn more, click here: Pharma launch analogs

5) Customer Facing & New Commercial Models

• All pharma companies are reassessing and or realigning their customer facing activities to address the rapidly changing market landscape
• Custom-designed programs allow customers to develop deep insights into the approaches being adopted by their peers

6) Licensing & Acquisition Support

• Our extensive, current experience monitoring and assessing all therapeutic categories on an on-going basis allows us to provide in-depth insights and research in real-time to support licensing and acquisition decisions

7) Strategy Workshops

• Often called ‘War games’ or ‘Competitive Simulations’, our Pharma Strategy Workshops are crucial in developing effective strategies
• Due to Two Labs’ role in the industry, we can provide unique, meaningful insights into competitor’s strategy, which goes way beyond the normal facilitation activities

8) Outsourced Business Intelligence & Fixed-Term Contractors

• Two Labs provides clients with monitoring and support services, as well as analysis conducted by experienced industry professionals
• Two Labs also furnishes on-site ‘fixed-term contractors’ for clients to help them gain temporary support from one month to several years

To learn more about our extensive range of consulting services for the pharma and biotech industries, contact us.