Commercial Organization Benchmarking
Understand your competitors at a deeper level
- Sales & Marketing Organization
- Sales Priority / Call Position
- HCP and HCP Office Key Messaging
- Pending Changes
Gain the most from your benchmarking study with our key insights, complete with an action list and detailed recommendations
Want to know how many sales reps are selling the competitive drug? Or how those sales teams are organized?
With our competitive benchmarking services, you can get answers to all of these questions – and much more – giving you the competitive insight you need to make strategic, confident decisions.
How We Can Help
Our commercial organization benchmarking deliverables include a thorough analysis spanning four key components:
Sales and Marketing OrganizationIncludes organizational chart depicting structure, including full-time equivalent employees and resourcing by asset and activity. Can include MSLs, Reimbursement Support, Nurse Educators and other field positions.
Sales Priority / Call PositionEstablishes the sales priority and/or call position per field force line or unit.
HCP and HCP Office Key MessagingUnderstanding key messaging of company in target market in terms of marketing, sales and reimbursement support activities.
Pending ChangesIncludes feedback on any pending changes to company structure or resourcing.
Through our research, we can help clients understand the marketing and reimbursement teams for competitors and create or refine their own strategy. We can also help pharma companies get a better sense of the competitive landscape with our Clinical Landscape & Pipeline Analysis services.