Launch Analog

Utilizing best-practice methodologies, our high-impact programs are designed to:

• Provide reconstruction of key activities of competitive launches for key learnings to be applied to future launches
• Share unique insights into strategy, spend levels and critical pre-launch and launch activities that contributed to the success or failure of compound
• Demonstrate “Best Practices” programs to help clients determine critical features for their launch plan
• Access our existing library with extensive details on over 200 launches supplemented with extensive interviews to tailor the assessment to the client’s individual needs

Beyond our Launch Analogs, we also help our clients with Commercial Organization Benchmarking, which gives them a clear picture of the organization of their competition.