Reducing complexity on the path to market success
Master your launch product potential and plot your go-to-market strategy
Commercial launches for oncology drugs are increasingly difficult. Although their therapies see the fastest filing to approval across all areas, oncology also sees fast innovation cycles and short product life cycles. The journey to launch requires a sophisticated understanding of the complicated challenges facing pharmaceuticals in this area.
At Two Labs, we know how to navigate oncology’s complex path from clinical to commercial, having supported the commercialization of over 100 oncology drugs, including 62% of all approved novel oncology drugs between 2021-22. Our experience prepares your team and leadership with critical data and market insights, guiding them through complicated decisions with agility and helping your company form a go-to-market model that can adapt to payer needs and create synergies across channels.
Having supported over 100 oncology drugs, our team has the experience and expertise needed to develop unique, outcome-driven strategies, tailor market access plans, and deftly navigate the competitive landscape to bring your therapy to market.
With the unique needs and challenges facing oncology treatments, we help you make the right decisions around diversifying your channel strategy, including selecting the right mix of channels, including traditional and innovative engagements with specialty distributors, and specialty pharmacy partners.
We have helped launch over 280 biopharma products, so we know how to support your team and ensure your compliance and visibility are not roadblocks but instead differentiators for how your product is perceived by physicians, payers, patients, and other stakeholders.
Two Labs’ Medical Affairs & Communications provides vital publication support as well as strategy and scientific services to keep your leadership and team members connected and up to date with healthcare providers, patients, payers, and investors.
No matter where you are in the process, we’re here to support, advise, and implement key strategies to ensure the success of your product.
No matter where you are in the process, we’re here to support, advise, and implement key strategies to ensure the success of your product.
It’s no surprise that putting together a successful launch strategy for an oncology product is a complex process. And we’ve heard from many of our emerging pharma clients that it’s intimidating to see how saturated and competitive the landscape is.
In its simplest form, an order set is like a decision tree for healthcare providers. At the top of the tree are the diagnostics and tests, and based on the results and disease state, physicians can follow specific branches of treatment that best match the patient’s needs, including scans, care procedures, and drugs.
Ready to dig a little deeper into Two Labs’ Oncology services? Learn more here about our solutions and expertise.
Through every step of the commercial journey, Two Labs is your partner in driving success.
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Fax: (866) 259-4324
Email: info@twolabs.com
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