Wholesale/Retail Channel Strategy and Implementation
Optimize your retail product journey with our detailed channel strategy and implementation services
- Distribution Strategy
- New Vendor set-up process
- Data Integration
- Gross to Net Financial Modeling
- Trade Marketing
Once your product is approved, will you be ready to go to market?
For emerging pharma companies, it can be a challenge to stay on top of everything that needs to be done to bring a new drug to the market. From clinical trials to finally obtaining FDA approval, it’s an arduous process that involves a lot of moving parts.
In the midst of going through this process, it can be easy to lose sight of your channel strategy. In many cases, the executives of emerging pharma companies have come from big pharma where they had teams of people who focused on channel management, as well as matters like compendia submissions and EHRx strategy. But now, with a much smaller team and fewer resources, they often find themselves unprepared to go to market once their drug is approved.
How We Can Help with Your Retail Channel Strategy
Two Labs’ team attentively manages the complex commercialization process from where you are to where you want to go, avoiding costly and time-consuming missteps that may delay a launch. We work together to develop a comprehensive wholesale retail distribution strategy and we go to lengths to make sure that things stay simple on your end.
That’s why each of our clients is assigned a skilled account director to manage the entire launch process and a team of experts who deliver their specific knowledge and experience at crucial times in the implementation.