Achieving Launch Excellence in Oncology

It’s no surprise that putting together a successful launch strategy for an oncology product is a complex process. And we’ve heard from many of our emerging pharma clients that it’s intimidating to see how saturated and competitive the landscape is.

To cut through the noise and deliver a message that resonates with healthcare providers, payers, and patients, it’s important to recognize that strategic and integrated medical communications should be accounted for early in the process.

In a recently contributed article in pharmaphorum magazine, Two Labs’ SVP of Strategic Consulting Angus Bromley, General Manager of Communications Kimberly Cash, and Envision Pharma Group’s SVP of Strategy Rachel Shemer shared their thoughts on what makes a successful oncology launch.

Read the full article here.