
Timing
![]() | CLINICAL TRIAL PHASE |
![]() | COMMERCIALIZATION PHASE |
![]() | READY FOR LAUNCH |
![]() | ALREADY LAUNCHED |
Funding

PUBLIC FUNDING
If a manufacturer has received public funding, they are feeling the effects of the stock market downturn and may need to find ways to decrease budget and/or bring about additional funding sources.

PRIVATELY FUNDED
If a manufacturer has received funding from private investors, there may be more inherent cash security, but they must still work to ensure that investors have confidence that the product can continue forward.

1 | ABSORB & ADAPT |
2 | RESIST FEAR |
3 | LEVERAGE EXPERIENCE |
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