Why are some drug launches successful and some aren’t?

Why are some drug launches successful and some aren’t? What to consider for your first product launch

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The launch of a new drug is a complex process. With so many factors playing into the final outcome, it may seem impossible to predict whether or not any given launch will be a success.

While it’s true that unforeseen circumstances may impact the result of a launch — such as the start of a global pandemic — there are telling signs that can indicate launch performance.

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Signs a launch is likely to be successful:

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Signs a launch may experience trouble:

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