Before strategy development can begin for any product, there’s an important question we must answer: What does the patient journey look like?
We must understand the diagnosis, how they’re starting treatment, what they endure before starting treatment, and what that ongoing treatment looks like. This will ultimately be used as the foundation for our strategy.
Once we have a clear picture of the patient journey, we dive into benchmarking and competitor analysis. This allows us to gain insights around what services are being offered, look at analog comparisons, understand what’s currently working and what’s not, and uncover opportunities in the landscape.