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Beyond the approval and launch of a new product, there is no other time in a product’s lifecycle as precarious and challenging as loss of exclusivity (LOE). Without the proper planning and strategizing, it can mean the end of a product’s revenue stream as generics are brought to the market.
However, by gathering the proper insight and developing a comprehensive strategy, you can preserve brand equity and patient loyalty to your drug or maintain a revenue stream on the product, depending on your situation and goals.
Generally, we help clients in three primary ways when managing LOE projects.
Training and Due Diligence: Our team of experts will share knowledge on LOE strategy and trends and guide you through identifying the market opportunities and challenges being faced.
Strategy Development: We identify the optimal strategic direction, which requires an exploration and evaluation of various opportunities.
Implementation: Our solutions fall into a number of categories, all of which our team support throughout the execution of the tactical plan. Based on your unique situation, we might recommend work in Compendia, Payer and Pricing Strategy, Competitive Simulations, and more.
Through every step of the commercial journey, Two Labs is your partner in driving success.
110 Riverbend Avenue, Suite 100
Powell, OH 43065
Phone: (614) 389-4004
Fax: (866) 259-4324
Email: info@twolabs.com
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