Product Launch

In our Product Launch services, Two Labs develops and executes a detailed strategy for your pharma product’s commercial success. We also provide expert direction for Specialty product launches and working with specialty pharmacies.

Open Access Product Services

Expert pharma services create the right product launch strategy

Two Labs’ Open Access team attentively manages the complex commercialization process from start to finish, avoiding costly and time-consuming missteps that may delay your launch.

  • We work together to develop a comprehensive distribution strategy.
  • Our team of experts has longstanding relationships with trade partners for product access.
  • We complete the substantial administrative requirements for manufacturer and product setup.

When you partner with us, you are assigned a skilled account director to manage the entire launch process and a team of experts who deliver their specific knowledge and experience at crucial times in the implementation.

Additionally as part of our launch strategy:

  • We consult on trade marketing strategy so your product launch information reaches targets through trade publications, online messaging and other communications. And we can help you work with channel partners to promote your product.
  • We develop strategy and partnerships for data aggregation and integration so it’s analyzed to benefit your business’s bottom line. We help manage and analyze sales and distribution data to make it actionable.
  • Our customized financial models help you plan for factors such as how much product is needed at launch to meet demand and how managed care coverage may affect its rollout.

Specialty Launch Services

Specialty pharma product launches require unique skills

Specialty drugs have accounted for the majority of the U.S. Food & Drug Administration approvals for the past several years, and this trend is expected to continue. These therapies treat rare and complex diseases and include orphan drugs used to treat a limited patient population.

Moving them through the commercialization process and working with specialty pharmacies demands unique skills.

You’ll want to focus on several areas for your specialty product launch:

  • Pharmacy network selection and/or modification
  • Pharmacy network contract support
  • Therapy management program design and development using pharma client best practices
  • Specialty data recommendations and analytics strategy
  • Data interfaces for the HUB and data aggregator
  • SPP implementation and post-launch management
  • Fair market value assessment on SPP services
  • Post-launch metrics measurement and vendor SOP management
  • Post-launch pharma client-centric audit and validation
  • Vendor-managed quarterly business review guidance and pharma support

Partner with us to create your pharma product’s path to success.