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At Two Labs, we take great pride in offering exceptionally robust pharma competitive intelligence and monitoring services, enabling your business to gain the competitive advantage that only superior knowledge and actionable insight can provide.
Our pharma CI programs are custom-designed to furnish you with detailed competitive analysis and corporate intelligence based on actual primary source interviews. They are customized to meet your specific and unique needs, and typically include a combination of commercial and clinical issues.
Ad hoc/point-in-time and annual monitoring competitive intelligence services are available.
Competitive Intelligence, or CI, is a phrase that is often misunderstood and sometimes misrepresented. Pharma marketing professionals and others in the pharmaceutical business owe it to themselves and their stakeholders to obtain truly insightful and actionable competitive intelligence. It is therefore helpful to understand both what pharma CI is not, and what qualifies as true competitive intelligence.
Competitive Intelligence, or CI, is not mysterious
There is nothing mysterious about pharma CI. Rather, CI is based on factual, valuable information gathered from trusted industry sources, and analyzed by highly competent and insightful pharmaceutical industry professionals.
Competitive Intelligence is not Google/search engine research, espionage, or pharma market research
While pharma market research may provide valuable information, it is not CI. Although exhaustive research may include price analysis, SWOT analysis, location analysis reports, brand valuations, web survey analysis, trend analysis, and more, such research does not qualify as pharma CI or true corporate intelligence.
The Two Labs definition of pharma CI (competitive intelligence), which we apply to every pharmaceutical and biotechnology CI consulting engagement, is as follows:
“Competitive Intelligence for the pharma and biotech industry is a systematic process for the legal and ethical collection, objective analysis, and controlled dissemination of actionable intelligence to decision-makers about their competitors’ objectives, strategies, assumptions, and capabilities.” ~ Two Labs
Competitive intelligence and analysis, when properly executed, may provide invaluable information about your pharmaceutical and biotech competitors, including:
How We Use Competitive Intelligence to Analyze the Past:
How We Use CI to Model the Future:
Performing Competitive Intelligence Activities In-House
Benefits of Using a Competitive Intelligence Firm
Information and process for creating corporate intelligence must be objective, external, disciplined, and real-time
Strategic Intelligence:
This type of pharma CI is concerned mainly with competitor analysis, and is very forward-thinking and predictive (future-focused). Examples include: R&D strategy, specific product strategy, business development strategy, etc.
Tactical Intelligence:
Generally operational and performed on a smaller scale; centered more on the here-and-now than on the future. Examples include: product differentiation, pricing policies, sales organization, etc.
Counter Intelligence:
Pharma CI focused on protecting company secrets.
Not all competitive intelligence companies are alike. To learn more about our extensive range of competitive intelligence consulting services for the pharma and biotech industries, contact us.
Through every step of the commercial journey, Two Labs is your partner in driving success.
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