Oncology Drug Development Competitive Intelligence

Launch Planning Support

• Core expertise on pre-launch and launch strategy consulting. Our key fields include Clinical, Regulatory, Strategy, Marketing and Sales.
• Analysis of previous oncology drug launches (Launch Analog Service).

Primary Field-Intelligence & Market Insights for Oncology Therapeutics

• Two Labs provides the accurate business intelligence and market insights our clients need to make strategic and tactical decisions
• Focus on critical details not available in published sources
• Qualified staff who conduct in-depth, peer-to-peer interviews with industry participants at all levels of the healthcare value chain, including: KOLs, MDs, Pharmacists, Scientists, Marketing & Sales Experts

Competitive Pipeline Analysis

• Complete analysis of competitor drugs from both cancer indication perspective or MOA, put together with business analysis of a company’s ability to successfully launch a true competitive threat
• Learn more: Oncology pipeline analysis

Inclicensing Reviews

• Analysis of drug candidates/ companies suitable for partnering or in-licensing for oncology therapeutics

Biomarker Analysis

• Review of efforts being made to “personalize” therapies for various agents in development and analysis of the likelihood of success

Benchmarking of Oncology Marketing Organizations

• Support with regard to strategic positioning, pricing and tactical implementation
• Resourcing, field force, sales and peer influence activities
• Benchmarking of detailed clinical and marketing spend levels