(Formerly MKO Global partners)
A well planned managed care strategy is crucial for a successful launch and brand plan
The commercial success of new pharma products is heavily reliant on a smart payer strategy that takes multiple variables into account, from understanding different key payer stakeholders to developing strategies that effectively communicate a product’s value and align on its positioning. In today’s pharmaceutical environment, a generalized, one-size-fits-all approach isn’t sufficient for optimizing a product’s revenue or patients’ access to it.
Instead, manufacturers need a detailed strategy that integrates with their overall brand strategy. This is our focus at Two Labs Market Access.
Our Pharmaceutical Market Access Services
Our Market Access team has executed over 250 market access engagement over the past 7 years, focusing on the following areas:
The right payer strategy takes a holistic approach, one that considers the unique business objectives of various payers to develop strategies that seek to maximize script volume and profitability.