COVID-19 Q&A: How will the outbreak impact U.S. pharmaceutical marketing and promotions

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How will the COVID outbreak impact U.S. pharmaceutical marketing and promotions?
Moving forward

Moving forward, there will be geographic challenges for both launches within the U.S. and outside the U.S. for anyone marketing their drugs in the coming months. Blanket marketing for the entire U.S. will not work as each state, county, and even city opens up to varying degrees. Marketing efforts will need to be more locally driven because you’ll need to understand where your customers are and what they are going through. While the same has always been true outside the U.S., locally-driven marketing efforts will prove to be even more vital than ever before.

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