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Post-Launch Optimization

2022-11-04T13:50:52+00:00November 4th, 2022|Categories: Pending Review|

Whether you’re an emerging manufacturer putting the finishing touches on a new product launch or a small to mid-sized company whose products are outgrowing the post-launch support infrastructure you have in place, Two Labs provides expert consultative services to ensure your product can keep pace with constantly changing market dynamics. Additional indications, formulation changes, altered patient populations, and labeling changes are a few of the catalysts that can obsolete a [...]

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Two Labs’ New Medical Communications Service was Built with Emerging Pharma in Mind

2022-10-20T14:25:12+00:00October 20th, 2022|Categories: Blog|

Given the complexities that an emerging manufacturer is managing when developing a new product for launch, it might sound like medical communications is just one more thing on the list. But this couldn't be further from the truth. This is especially true for products with novel products with complex science, like cell and gene therapies. Strategic Medical Affairs & Communications is about delivering the right scientific data at [...]

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Why Emerging Manufacturers Need Specialized Communications That Are Built To Scale

2022-10-10T20:36:12+00:00October 10th, 2022|Categories: News|

Emerging manufacturers have a strength in how close to and how passionate they are about the science they are developing. But because they are hyper-focused on the groundbreaking science they're working on, it can be hard to come up from the weeds to put together the launch support that their product needs. And often, one of the most underestimated parts of that launch plan is medical communications. Read our recent article [...]

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Cell & Gene Therapies: How the Industry is Innovating & What Emerging Manufacturers Need to Know

2022-10-07T18:33:38+00:00October 6th, 2022|Categories: Blog|

Thousands of rare diseases affect hundreds of millions of people globally, and hope for treatment is on the rise in the form of cell and gene therapies. While only 9 cell and gene therapies are currently FDA-approved in the U.S., that number is soon expected to grow exponentially. With such drastic change on the horizon, the industry needs to be prepared. In this white paper, Kyle Felmet, Vice [...]

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Effective Medical Communications During CGT Clinical Trials

2022-10-06T20:04:51+00:00October 6th, 2022|Categories: News|

As the cell and gene therapy market has exponentially grown in recent years — with some reports predicting it will reach $24.4 billion with 54 to 74 approvals by 2030 — many manufacturers are learning the hard way just how complex it can be to launch these products, and that’s after already making it through the arduous development and clinical trial process. Among the many things to navigate, a manufacturer [...]

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Achieving Launch Excellence in Oncology

2022-10-11T13:57:35+00:00October 3rd, 2022|Categories: News|

It’s no surprise that putting together a successful launch strategy for an oncology product is a complex process. And we’ve heard from many of our emerging pharma clients that it’s intimidating to see how saturated and competitive the landscape is. To cut through the noise and deliver a message that resonates with healthcare providers, payers, and patients, it’s important to recognize that strategic and integrated medical communications should be accounted [...]

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Case Study: Mock Launch Support

2022-09-02T13:12:13+00:00July 18th, 2022|Categories: Blog|

NEED A pharma client came to Two Labs for patient services mock launch testing prior to their first product commercialization in the U.S. market. The goal was to ensure successful product launch upon FDA approval, with a well-tested, tightly integrated patient and healthcare provider journey. This would be accomplished with a mock launch that would test the alignment of systems (technology), resources (people), [...]

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Case Study: Post Launch Support

2022-07-28T13:07:48+00:00July 15th, 2022|Categories: Blog|

NEED A biopharma client needed post-launch support for a patient services program for their breakthrough therapy and orphan drug designated immune-oncology product.  Their external patient services model included a designated third-party partner that would handle: case management reimbursement payor-facing activities co-pay/affordability services adherence/nursing non-commercial pharmacy The client was also planning to engage with a [...]

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Two Labs Adds Medical Affairs & Communications to Suite of Services

2022-07-13T15:09:11+00:00July 13th, 2022|Categories: News|

In a market where most medical affairs and medical communications service providers are built to support large pharma, Two Labs is aiming to fill the gap for small and emerging biopharma and biotech manufacturers with the launch of Medical Affairs & Communications. Read more here.

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Case Study: Post Launch Hub Optimization

2022-07-12T19:44:38+00:00June 27th, 2022|Categories: Blog|

NEED A biopharma client wanted to assess their existing patient support program after seeing increased competitive pressure and a decline in market share. The current program involved outsourcing with an external partner for case management, reimbursement, payer-facing activities, co-pay/affordability services, and non-commercial pharmacy; as well as engaging a limited number of specialty pharmacies for commercial dispensing. The client was experiencing a lack of insight [...]

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