Three Levels of Competitive Intelligence Research
Competitive intelligence is an extremely valuable step of any new drug or indication launch. From providing insight into a crowded market to guiding allocation of budget, this research is beneficial no matter what stage of the launch process you’re in. However, “competitive intelligence” is simply the broad, overarching term. In reality, it encompasses a variety of research tactics ranging from high-level, free information gathering to granular, high-investment research [...]