1. If your product is not listed in Compendia, physicians can’t access it to prescribe, pharmacies can’t access it to dispense, and payers won’t be able to adjudicate the claim. Essentially, Compendia is at the core of all launch strategies. E-prescribing, specialty pharmacy and distribution, trade, licensing – it plays a role in each of these functions and more. Manufacturers simply can’t afford a bad (or worse, nonexistent) Compendia strategy. It has to be a center of excellence for every product launch.